I build brands people trust, remember, and choose.

I help companies define what they stand for, design how they show up, and make sure the brand is actually adopted, not just launched. Because brand isn’t decoration. It’s business.

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Charlene Brands

How I can help you

Brand Strategy

I define the foundations that make a brand clear, differentiated, and worth choosing.

Brand Rollout & Adoption

I help teams actually use the brand, so it stays consistent, trusted, and alive.

Brand Identity Systems

I design bold, coherent identity systems that scale across every touchpoint.

Creative Leadership

I build and lead creative teams that deliver great work fast, without losing craft or direction.

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I’m Charlène, a brand and creative leader with 15+ years of experience helping companies build brands people trust, remember, and choose.

I’ve led rebrands, built in-house creative teams, and worked across tech, startups, and international markets. My approach blends strategy, craft, and real-world execution, because a brand only works if people actually believe in it.

Who am I?

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Some brands I helped

  • “She combines clear strategic thinking with strong execution. She knows how to shape a brand that really lands.”

    Wouter Durville, CEO & Founder

  • “She led a bold rebrand that truly took the brand to the next level. It now feels distinctive and inevitable.”

    Martyna Dluzniewska, Growth Director

  • “She brings vision, clarity, and trust. Working with her is empowering.”

    Geles Tomas, Designer

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Let’s talk

Have a brand challenge you’d like to unpack?
Whether you’re exploring a project, need a second opinion, or want to pressure-test your brand strategy, I’d love to hear from you.

Fill in the form below and I’ll get back to you to schedule a quick 30-minute chat.